A trailer for the Canadian Institute for Climate Choices (CICC). This video introduces 11 different indicators for climate change, giving the user some context to what CICC is all about.
"Canada’s prosperity is tied to progress across a range of climate, economic, and social goals—and the data shows these goals are connected. In fact, our analysis of the 11 indicators of clean growth finds that neglecting any one dimension can actually undermine Canada’s long-term economic growth."
For this project, I worked with Helios Design Labs and followed their script as closely as possible. We wanted to use a central circular motif throughout the entirety of the video, which would contain the main focal points of each shot.
This video mainly uses stock images in order to showcase and provide context for the various indicators described by the narrator.
The circle continues throughout even to the final shot.