The National Summit is an annual event that took place both virtually and in person which required a variety of motion graphics for online platforms and a lot of signage and graphics for navigation. This year was the 10th aniversary of the summit and we chose a theme that represented our aim to improve in the future. This focus on the future allowed us to push the brand in a more tech and clean direction in order to capture a futuristic look.

Activation Board

We used sticky notes on a grid to create an activation board that allowed users to input what they though of for each prompt. We used figjam to combine the virtual summit members with the live summit members on the activation board. Users can digital input how they felt about each prompt.

This summit included a variety of different graphics and videos that were used throughout the event making it unique and successful. The audiences were captivated by the graphics and felt that the concept and brand was very elevated and clean.

Process

We aimed to push the boundaries of what we see as jack.org and wanted to create a sleek and interesting style that would be unique to the current national summit. We experimented with a few different styles and adding in a variety of colour schemes from the Bruce Mau Brand Redesign which we were in the process of incorporating.

I wanted this project to be very motion heavy with a big focus of the movement of the arrow and a feeling of many different arrows coming together to create a flow or sleek look in the graphics. We came up with and created a variety of different iterations using the arrows and the theme of next10